Tropic + Zip: Bringing Pricing Intelligence Into a Procurement AI Platform

Great purchasing decisions start with great intelligence. That’s why I’m excited to announce that Tropic’s software price benchmarks are now directly available within Zip.

Since founding Tropic, I’ve believed that technology buyers deserve a more level playing field. Suppliers enter negotiations with deep knowledge of their pricing, customers, and deal history, while buyers are too often left in the dark. Buyers deserve the same level of intelligence so they can recognize fair pricing, negotiate from a position of strength, and make every technology dollar work harder.

This partnership brings us one step closer to our vision of making technology a buyer’s market. By making Tropic’s pricing intelligence available within Zip, more buyers can access the context they need to make confident purchasing decisions at the moment those decisions are being made.

Intelligence should meet buyers where they work

Procurement and finance leaders already work across a wide range of systems, and that ecosystem is only expanding as AI introduces new tools, agents, and ways of working. Regardless of which technologies they use, teams need reliable intelligence behind them to drive better decisions and stronger outcomes.

That is why I believe intelligence should not be confined to a single platform. It should be available wherever buyers evaluate suppliers, manage purchases, and make decisions about technology spend – and increasingly, wherever agents are acting on a buyer's behalf.

Zip’s Superagents move work forward autonomously: reasoning through multi-step procurement work, taking real actions, and looping in people where judgment or approval matters. 

But they still need access to proprietary intelligence, and that context is exactly where we come in. A Superagent can know a company buys and still not know what the market pays. Without that, an agent can run a software purchase perfectly and let the company overpay.

Tropic helps to bridge the gap with pricing intelligence.

Smarter purchasing decisions start with proven intelligence

Tropic’s pricing data is generated through live software negotiations led by commercial experts who specialize in specific supplier categories. That gives buyers access to current market pricing grounded in actual purchasing activity, rather than estimates, crowdsourced anecdotes, or outdated contract records.

More importantly, our intelligence helps buyers understand not only what others are paying, but what it may take to achieve a better outcome. We connect pricing with proven negotiation strategies, supplier behavior, commercial terms, market alternatives, and the leverage available in each deal.

That context is what turns a benchmark from an interesting data point into intelligence a buyer can act on.

“We’re excited to arm our customers with great intelligence. Because Tropic’s data comes from billions of dollars in SKU-level pricing from contracts and thousands of live negotiations, we’re confident it will help them make smarter purchasing decisions.”Michael Denari, GM of AI, Zip.

See how Zip Superagents use data intelligence to drive better purchasing decisions →

How Tropic price benchmarks will be available in Zip

Zip customers will be able to access external software pricing benchmarks through a pay-as-you-go model, where customers can accessTropic as their benchmark provider.

The result is a simpler way for Zip customers to bring real market context into their purchasing decisions without leaving the platform where their work is already happening.

For organizations already using both Zip and Tropic, this partnership creates an even more connected experience. Teams can access Tropic price benchmarks within Zip while continuing to use Tropic for the broader spend and market intelligence that supports their technology strategy.

“We’ve already seen substantial savings from Tropic’s intelligence. Having it available directly in Zip means we can access that data when we need it and uncover even more opportunities to save.”
Ryan Roccon, COO & CFO, Zapier 

“As a Tropic customer, we already leverage their price benchmarking for our contract negotiations and validating our vendor spend. Tying that data directly into Zip, where our procurement team already works day-to-day, will make those insights even easier to act on, said  Siddharth Ramesh, Head of Procurement & Payments at Gusto. “We're excited about what unifying these two systems will do to expand our impact."

Price is only one part of a smart purchasing decision

Knowing the market price is critical, but it isn’t the whole story.

Tropic customers can access a broader view of the market, including supplier dynamics, alternative solutions, contract intelligence, consolidation opportunities, market changes, and expert guidance. Together, these insights help teams identify their best opportunities, prioritize where to focus, and understand which actions will have the greatest impact on their purchasing outcomes.

Want to learn more about how Tropic can help you plan and prioritize your technology spend? See more here.

Making technology a buyer’s market

Our mission is to make technology a buyer’s market. To achieve it, we need to do more than build powerful intelligence. We need to ensure buyers can access that intelligence wherever they work and whenever an important decision needs to be made.

Our partnership with Zip is another step toward that future. It brings more technology buyers the context, leverage, and confidence they need to make smarter purchasing decisions.

If you’re interested in learning more about Tropic’s proprietary market intelligence, let’s talk.