Gong costs $1,600 per user per year for their Gong Foundations plan, plus a $50,000 annual platform fee under their new pricing model introduced in March 2025. Previously, Gong Professional was priced at $1,600 per user per year with a $10,000 platform fee, but this bundled model is being deprecated. Add-on products like Gong Forecast ($700/user/year) and Gong Engage ($800/user/year) increase total costs further. However, actual prices vary significantly—organizations pay anywhere from $1,000 to $1,349 per user depending on their negotiation leverage.
Where This Gong Pricing Data Comes From
The Gong pricing insights and negotiation strategies in this guide are based on Tropic's analysis of over $19 billion in software spend data. Unlike generic pricing guides that simply repeat vendor list prices, this analysis draws from actual Gong contracts across companies using the platform for revenue intelligence and sales analytics.
Our Gong cost benchmarks reflect real-world pricing that companies actually negotiated, not theoretical discounts or vendor-published rates. This dataset includes:
- Contract pricing data from Gong agreements across Professional, Foundations, Engage, and Forecast tiers
- Negotiation outcomes showing discount percentiles (25th, 50th, 75th) with pricing variability ranging from -9.6% to +23.07%
- Real-world unit pricing showing Professional licenses range from $1,000 to $1,349, Engage from $642 to $761, and Forecast from $475 to $603
- Platform fee negotiation outcomes, including waiver strategies and one-time credit arrangements
- Renewal trends tracking the typical 5-7% year-over-year uplift patterns for flat renewals
- Market intelligence on Gong's March 2025 pricing model transition from bundled to modular structure
This spend data is continuously updated as Tropic manages procurement for hundreds of companies, with 26.96% of Tropic users currently using Gong. When we say that Gong pricing varies by over 30% between buyers, or that organizations achieve 19% average savings through negotiation, these figures come from analyzing actual contract terms.
Why Gong Pricing Data Matters: Without access to market benchmarks, you're negotiating blind against a market leader that has become increasingly rigid in their pricing structure. Gong sales reps know what thousands of other companies pay, giving them asymmetric information advantage. This dataset levels the playing field, showing you what's actually achievable in Gong cost negotiations and how to navigate their new modular pricing model effectively.
Gong Pricing Plans and Costs Explained
Gong's pricing underwent a significant transformation in March 2025, shifting from a bundled model to a modular, a-la-carte approach. This change has important implications for buyers.
Gong's Current Pricing Model (Being Deprecated)
Gong Professional Platform:
- Platform fee: $10,000 annually
- User licenses: $1,600/user/year
- All-in-one bundled features
Add-On Products:
- Gong Forecast: Pipeline management and forecasting capabilities at $700/user/year
- Gong Engage: Sales engagement functionality at $800/user/year
Gong's New Pricing Model (March 2025)
The new modular structure unbundles features that were previously included in Gong Professional:
Gong Platform:
- Platform fee: $50,000 annually (up from $10,000)
Core Product:
- Gong Foundations: $1,600/user/year (replaces Professional but with fewer features)
Add-On Modules:
- Gong Enable Essentials: $300/user/year
- Gong Forecast Essentials: $300/user/year
- Gong Forecast: $700/user/year (pipeline management and forecasting)
- Gong Engage: $800/user/year (sales engagement functionality)
Important Note: The new pricing model means buyers pay about the same but get less. The $1,600 list price that once included all features now only covers some, with smaller discounts available (customers now pay around $1,400 for Gong Foundations versus $1,000 for Gong Professional last year). Organizations must budget for a more expensive, fragmented license structure compared to the previous all-in-one Gong Professional license.
Note: All list prices shown are before negotiated discounts.
How Much Does Gong Actually Cost? Price Variability Analysis
One of the most important aspects of Gong pricing is the significant variability between what different organizations pay. Based on Tropic's procurement intelligence data:
- Pricing Variability Range: -9.6% to +23.07%
- Professional Plan Unit Price Range: $1,000 (25th percentile) to $1,349 (75th percentile)
- Engage Plan Unit Price Range: $642 (25th percentile) to $761 (75th percentile)
- Forecast Plan Unit Price Range: $475 (25th percentile) to $603 (75th percentile)
- Average Tropic Savings: +19% on top of previously negotiated prices
This pricing variability means organizations negotiating without benchmark data often accept "standard" rates while leaving substantial savings on the table.
Key Pricing Changes and Trends
Annual Renewal Uplifts: Gong typically enforces a 5-7% year-over-year renewal uplift on flat renewals, making it critical to negotiate strategies to minimize or avoid these increases.
Platform Fee Flexibility: Gong is often open to waiving platform fees and providing one-time credits, especially when customers demonstrate growth commitment or multi-year agreements.
New Model Impact: With the March 2025 pricing change, Professional is becoming a legacy option. Gong Foundation is now the core SKU, with additional licenses needed to recreate the original feature set of Professional.
What Are Gong's Payment Terms?
Standard Terms: Annual Net 30
Flexible Options:
- Gong is generally open to Quarterly or Semi-Annual billing if requested
- Alternative payment schedules improve cash flow management at no uplift
- Payment term flexibility can be used as a bargaining chip if hard savings are difficult to achieve
How to Negotiate Lower Gong Pricing
1. Navigate Renewal Uplifts Strategically
Gong's typical 5-7% year-over-year renewal uplift can be minimized through:
- Growth commitment: Commit to 10-20 additional licenses to create negotiation leverage
- Multi-year agreements: While this may extend similar discounts to shorter agreements, use it as leverage
- Add-on products: Bundle Engage or Forecast to negotiate reduced platform fees elsewhere
2. Manage Platform Fees Aggressively
- Initial negotiations: Gong is flexible about waiving platform fees—push for this early in negotiations
- Renewal watch-out: Gong may try to reintroduce platform fees or increase them at renewal; write in "uplift caps" or permanent discounts
- Alternative savings: If unit price discounts are limited, ask for one-time credits or leverage product add-ons to negotiate reduced fees
- Defensive strategy: Push back on fee reintroduction using existing relationship and budget constraints
3. Use Conservative Growth Positioning
- Never share 100% of anticipated usage upfront; start conservatively and gradually reveal growth plans
- Implement ramp plans to achieve higher discounts through structured growth commitments
- Leverage volume thresholds by instituting upgrade tiers within contracts to unlock incremental discounts
- Gradually reveal growth plans to maximize negotiation leverage
4. Optimize License Management
- Regularly review and adjust your license count based on actual usage
- Request that Gong provide utilization reports
- Assess necessity of features within SKU lines, especially with unbundled functionality in the new pricing model
- For renewals, analyze actual usage and right-size SKUs (e.g., Gong Lite vs. Professional)
5. Leverage Competitive Pressure
The sales enablement space has become incredibly crowded. Key competitors include:
- Clari (CoPilot): For 150 licenses, pricing approximately $615/seat/year
- Outreach (Kaia): Now requires purchasing the entire suite as of January 2024
- ZoomInfo (Chorus): Alternative in conversational intelligence space
Important Market Update: Clari and Salesloft announced a merger in early August 2025, creating a unified revenue platform managing $10 trillion across 5,000+ organizations. For Tropic customers, Salesloft use declined 30% over two years, Clari remained flat at 7% market share, while Gong leads at nearly 27%.
Competitive Strategy Tips:
- Present competitor quotes to apply pricing pressure
- Ensure quotes are credible and comparable for maximum impact
- Create genuine competitive tension by considering alternatives
- Make it clear the decision largely boils down to pricing
6. Time Your Renewal Strategically
Gong's Fiscal Quarter End Dates:
- Q1: April 30
- Q2: July 31
- Q3: October 31
- Q4: January 31
Timing Tactics:
- Align negotiations with quarter-end for maximum urgency
- Significant discounts available for quick signatures, especially at end of month or quarter
- Extend conversations close to end of quarter, then offer timely signature for maximum discounting
- Consider early signature before end of quarter for additional leverage
- Align your timing with Gong's sales incentives for best results
7. Consider Multi-Year Agreements Carefully
- Request pricing on 24- and 36-month terms to unlock discounts
- Similar pricing may be available for shorter terms if you negotiate effectively
- After seeing multi-year discounts, push to have negotiated rate applied to 12-month agreement
- Offer quick signature in exchange for maintaining multi-year pricing on shorter term
8. Manage Auto-Renewal Terms
- Critical timing: Gong's default opt-out notice is 30 days before renewal—you must engage early and send notice of non-auto renewal before then
- Best practice: Start renewal conversations at least 2 months in advance to maximize leverage
- Recommendation: Remove auto-renewal clause if included to provide additional flexibility
Gong Pricing Best Practices for Buyers
Establish Financial Pressure Early: Express budgetary constraints immediately and reference them throughout negotiations. Tie this to specific executive KPIs like improving gross margin or 2025 budget targets.
Be Conservative with Volumes: Never share 100% of anticipated usage upfront. Hold back 15-20 licenses for subsequent negotiation to maintain leverage.
Push for Renewal Caps: Negotiate for 0-2% cap on annual increases (landing at 5% is still fair)—this is critical with the new pricing model implemented in March 2025.
Avoid Volume Reduction Penalties: Gong may try to increase per-unit pricing if you reduce volume at renewal. Use multi-year agreements to offset volume reduction impact.
Use Executive Escalation: Have executives communicate budget constraints and willingness to extend partnership if price is right. Connect leadership from both organizations for last-minute concessions.
Assess Feature Necessity: With the new unbundled pricing model, avoid overpaying for unused features by evaluating necessity within SKU lines.
Why Gong Pricing Varies So Much
The pricing variability across Gong customers exists because:
- Platform Fee Negotiability: Organizations that successfully negotiate away or reduce platform fees achieve significantly better economics
- Growth Leverage: Organizations committing to user growth receive better per-unit pricing and can avoid renewal uplifts
- Competitive Alternatives: Buyers who present credible competitive quotes achieve better rates
- Volume Discounts: Larger organizations and those demonstrating growth unlock better tiered pricing
- Timing Leverage: Organizations aligning signature timing with Gong's quarter-end receive better terms
- New Pricing Model Impact: The March 2025 pricing change creates different cost structures depending on when customers negotiate and which SKUs they select
Without access to procurement intelligence data showing what similar organizations pay, buyers typically accept higher "standard" rates and fail to leverage the full range of negotiation tactics.
Frequently Asked Questions About Gong Pricing
How much does Gong cost per user?
Gong costs $1,600 per user per year for Gong Foundations under their new pricing model. However, actual prices vary from $1,000 to $1,349 per user depending on negotiation. The previous Gong Professional plan also had a $1,600 list price but is being deprecated.
What is Gong's platform fee?
Gong's new pricing model includes a $50,000 annual platform fee, up from $10,000 in the previous model. However, Gong is often flexible about waiving or reducing platform fees, especially when customers demonstrate growth commitment or sign multi-year agreements.
Does Gong offer discounts?
Yes, Gong offers discounts based on several factors including user volume, growth commitments, multi-year contracts, and competitive pressure. Organizations using Tropic achieve an average of 19% savings on top of previously negotiated prices.
What is Gong Foundations vs Gong Professional?
Gong Professional was the previous all-in-one bundled plan priced at $1,600/user/year with a $10,000 platform fee. Gong Foundations is the new core product at $1,600/user/year with a $50,000 platform fee, but with fewer included features. Many features previously bundled in Professional now require additional add-on purchases.
How much does Gong Engage cost?
Gong Engage, which provides sales engagement functionality, costs $800 per user per year as an add-on to Gong Foundations.
How much does Gong Forecast cost?
Gong Forecast costs $700 per user per year for full pipeline management and forecasting capabilities. Gong Forecast Essentials is available at $300 per user per year with reduced functionality.
Does Gong have annual price increases?
Yes, Gong typically enforces 5-7% year-over-year renewal uplifts for flat renewals. However, these increases can be minimized or avoided through strategic negotiation, growth commitments, and multi-year agreements.
What are Gong's main competitors?
Gong's main competitors include Clari (CoPilot) at approximately $615/seat/year for 150 licenses, Outreach (Kaia), and ZoomInfo (Chorus). In August 2025, Clari and Salesloft merged to create a unified revenue platform.
Can you pay for Gong monthly instead of annually?
Gong's standard payment terms are annual Net 30, but they are generally open to quarterly or semi-annual billing if requested. Alternative payment schedules can improve cash flow management with no uplift if negotiated properly.
When should I start negotiating my Gong renewal?
You should start Gong renewal conversations at least 2 months (60-90 days) in advance to maximize leverage. This is critical because Gong's default opt-out notice is 30 days before renewal, and starting early gives you time to negotiate effectively.
What changed with Gong's March 2025 pricing?
In March 2025, Gong shifted from bundled features to a modular, a-la-carte pricing structure. The platform fee increased from $10,000 to $50,000, and many features previously included in Gong Professional now require separate add-on purchases. Buyers pay about the same but receive fewer included features.
Is Gong worth the cost?
Gong is the market leader in revenue intelligence, with 27% market share among Tropic customers. However, the value depends on your specific needs, team size, and whether you can negotiate favorable pricing. Organizations should evaluate actual usage, assess feature necessity, and compare against alternatives like Clari and Outreach.
Ready to optimize your Gong costs? Tropic's AI-powered procurement platform combines benchmark pricing data with expert negotiation services to help you achieve the best possible Gong pricing for your organization.
