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See what software companies actually bought in H1 2025
We’ve analyzed $14B in spend data revealing adoption trends, fastest-growing tools, and why some legacy platforms are losing their grip
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The software landscape is shifting faster than ever. Our analysis of $14B in spend under management reveals exactly which tools SMB and mid-market companies are investing in, which are exploding in adoption, and where smart buyers are finding advantage. Whether you're trying to benchmark your spend, time your renewals, or understand which platforms are worth the investment, this report gives you the data your vendors don't want you to see.
What's Inside:
- The tools dominating tech stacks – See real adoption rates across companies like yours, from Salesforce to the fastest-growing newcomers
- The top shadow spend culprits – From OpenAI to Canva, see which tools teams are buying without procurement's knowledge (and what it's costing you)
- Surprising pricing variability – DocuSign prices vary by 110% for similar contracts, while some tools like Figma show 0% variance – know where there's room to negotiate
The software landscape is shifting faster than ever. Our analysis of $14B in spend under management reveals exactly which tools SMB and mid-market companies are investing in, which are exploding in adoption, and where smart buyers are finding advantage. Whether you're trying to benchmark your spend, time your renewals, or understand which platforms are worth the investment, this report gives you the data your vendors don't want you to see.
What's Inside:
- The tools dominating tech stacks – See real adoption rates across companies like yours, from Salesforce to the fastest-growing newcomers
- The top shadow spend culprits – From OpenAI to Canva, see which tools teams are buying without procurement's knowledge (and what it's costing you)
- Surprising pricing variability – DocuSign prices vary by 110% for similar contracts, while some tools like Figma show 0% variance – know where there's room to negotiate
The software landscape is shifting faster than ever. Our analysis of $14B in spend under management reveals exactly which tools SMB and mid-market companies are investing in, which are exploding in adoption, and where smart buyers are finding advantage. Whether you're trying to benchmark your spend, time your renewals, or understand which platforms are worth the investment, this report gives you the data your vendors don't want you to see.
What's Inside:
- The tools dominating tech stacks – See real adoption rates across companies like yours, from Salesforce to the fastest-growing newcomers
- The top shadow spend culprits – From OpenAI to Canva, see which tools teams are buying without procurement's knowledge (and what it's costing you)
- Surprising pricing variability – DocuSign prices vary by 110% for similar contracts, while some tools like Figma show 0% variance – know where there's room to negotiate
Spend Management Is a Competitive Advantage
Companies are spending millions on growth software, but without intelligent spend management, they’re bleeding cash through inefficient processes. Prioritizing spend management delivers benefits across the entire organization, not just in finance. Yet, many businesses are quick to invest in sales and marketing tools while neglecting spend control—and that discrepancy is costing them. This report shows how modern spend management delivers greater ROI and helps you build the case for necessary resources.
Without it, you’re wasting time on manual tasks that could, and should, be automated.
Spend management isn’t just back-office—it's fueling top-line growth.
Integrated systems mean better control, fewer errors, and more impact.